Scope
This Privacy Policy describes how ICEPASS (“we,” “us,” or “our”) handles personal information when you visit icepassla.com and related websites, book or use sauna and cold-plunge services, manage a membership, contact us, or participate in marketing and events. It also covers the ICEPASS SMS program. Read the SMS Terms & Conditions for program rules.
Information we collect
We collect information you provide, including names, email addresses, phone numbers, booking and membership details, communication preferences, and support messages. Order and payment information is processed through the services used at checkout. Booking, membership, payment and messaging providers may supply your appointment records, account updates, transaction status and delivery information to ICEPASS.
For SMS, we collect the mobile number provided, when and how consent was obtained or withdrawn, preferences, relevant booking or membership details, messages, replies and delivery status. Do not send passwords, payment card numbers or sensitive medical information by SMS.
Our websites and providers may automatically collect IP addresses, browser and device details, approximate location inferred from IP address, referring pages, visit times and usage information. If a feature requests device location permission, you can decline or change it in device settings.
If you choose a third-party sign-in option, we receive profile information you authorize, such as name, email address and profile picture, to provide your account and services. Information received from Google APIs is subject to the Google API Services User Data Policy, including Limited Use requirements.
How we use information
We use information to provide services; manage bookings, memberships, orders and payments; respond to questions; send requested notifications; maintain security; prevent fraud; improve our services; measure website and communication engagement; document consent and opt-outs; and meet legal obligations. Testimonials may be published with permission.
Promotional email and SMS follow separate channel preferences. Providing a phone number or purchasing a service alone does not authorize promotional texts.
SMS consent and choices
Participation is voluntary and marketing consent is not a condition of purchase. Email and SMS consent are separate. Service-message consent does not enroll you in marketing. Texts may use automated technology and include booking confirmations, reminders, schedule changes, membership or billing notices, and, with marketing consent, educational content, session tips, follow-ups and offers.
Marketing frequency varies, approximately 2–4 messages per month. Booking and account messages vary with customer activity and requested notifications. Message and data rates may apply.
Reply STOP to unsubscribe or HELP for help. After an opt-out you may receive one confirmation, then no further program messages unless you opt in again. SMS opt-out does not cancel a booking or membership. Service needs may be handled through other appropriate channels. Unsubscribe from marketing email using its unsubscribe link.
Retention and security
We retain information as reasonably needed for services, account administration, accounting and legal obligations, disputes, security, and consent records. Retention depends on the record and purpose. Limited suppression records may be retained to honor opt-outs. When information is no longer needed, we delete or anonymize it, or restrict its use until deletion is possible, including in backups.
We use reasonable organizational and technical safeguards and restrict access to authorized personnel and service providers. No storage or transmission method is completely secure.
Children and minors
Our marketing and messaging program is not directed to children under 18. We do not knowingly solicit their information for marketing. If you believe a child has provided information, contact us so we can investigate and take appropriate action. Eligibility and any guardian requirements for studio participation are presented separately for the service.
Your privacy rights
Depending on applicable law, you may have rights to access, correct, delete or obtain a copy of your information; withdraw consent; opt out of sale, sharing, targeted advertising or certain profiling; and limit certain uses of sensitive information. Exceptions may apply. We will not discriminate against you for exercising applicable rights.
Contact community@icepass.la, use our contact page, or write to the address below. We may verify identity or an authorized agent’s authority using information necessary for the request. If a request is denied, contact us to seek review and exercise any applicable appeal rights.
Withdrawing consent does not undo prior lawful processing. Records may need to be retained for legal requirements or suppression. California residents may request information about third-party direct-marketing disclosures where the Shine the Light law applies.
Personal information categories
The information described above can include identifiers and contact details, customer-account records, commercial information such as bookings and transactions, internet and device activity, approximate location and communications you send us. We receive it from you, interactions with our services and providers supporting those interactions, and use it for the purposes described above.
Service-provider disclosures and advertising practices are described in the sharing and cookies sections. This description does not mean every category is collected from every person. The mobile-information and consent non-sharing rule applies in all cases.
Browser privacy signals
Do-Not-Track settings are distinct from cookie controls and legally recognized opt-out preference signals. For questions about signal handling or to exercise applicable opt-out rights, contact us. You may also manage browser cookies and any available website privacy settings.
Updates and contact
We may update this policy when practices or requirements change and will show the revised date above. Material changes will be communicated as required by applicable law. Updates do not expand your SMS consent.
ICEPASS
711 Hampton Drive
Los Angeles, CA 90291
United States